International markets have become a key way to achieve long-term growth for many companies. But to effectively reach out beyond national borders, a company must consider localizing its website. Translating your website offers key benefits such as:
• Product/service awareness and recognition
• Customer retention
• Reduced call center support required
McElroy Translation works with your product, marketing, and corporate teams to develop a multilingual website that is linguistically and visually appropriate for your target audiences. The final product will be culturally appropriate to the target market while reinforcing your carefully crafted branding. Updates can be managed centrally while still allowing local input.
Translation is a major part of localization, but our experts also consider many other elements, such as local variations on what is appropriate, monetary differences, regulations, and internationalization of standard elements.
Contact McElroy Translation for more information.