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Interested in Localization But Can't Get to Ireland?
LRC From Ireland To Co-Host Localization Summer School in Austin
Austin, Texas - May 2004 Austin Community College (ACC), in cooperation with the Localisation Research Centre of the University of Limerick, Ireland, will host the second Localization Summer School in Austin June 16-18, 2004. McElroy Translation Company supports the ACC Localization Certificate Program through participating in class instruction and encourages people to take advantage of this unique opportunity to learn more about global communication.
This 3-day intensive program offers a well rounded foundation of knowledge to translation/localization professionals and serves individuals in the workplace who require translations to meet business objectives; individuals who want to understand the challenges of translation and optimize the process. This summer school is the only one of its kind in our hemisphere and we hold it in cooperation with the Localisation Research Center at the University of Limerick, Ireland.
The summer school is a complement to a leading training program for localization in the Austin Community College in Austin, Texas. Dr. Tim Altanero has built a global network of instructors and introduced the first localization certificate program in Texas. McElroy Translation supports the program through participation in instruction. Staff members Patricia Bown, Translator Coordinator, and Mark Ritter, Chief Editor, both taught online courses during the spring semester. McElroy General Manager Shelly Orr Priebe and Dr. Mark Ritter will instruct segments of the summer program. Shelly will lead a course on sales and the client/vendor relationship and Mark will lead a segment on translation memory.
Seminar Topics include the following:
1. Translation memory – Understanding this topic is essential for most localization projects.
2. Technology tool – Tool that enables resizing for text expansion or special character display.
3. Sales process – Identify stakeholders and learn the internal and external sales process.
4. Localized product testing – Learn the basics from a pro—process, structure, who should be involved, resource allocation and technology requirements.
5. Internationalization basics – Technically prepare software or websites for localization.
This, and more, constitutes our summer school!
Who would benefit from these seminars? As the largest exporter of software in the world, the United States must localize its software for foreign markets. Dr. Altanero states, "I would argue that every person who uses a computer, buys a box of thumb tacks, or plugs in a fax machine benefits from the training our workforce receives at ACC to create products with the look and feel of that expected by the foreign consumer."
Shelly Priebe adds, "Although these days, it's not always the case the localized products are exported. Much online and media in Spanish is produced and consumed right here in the US. The same is true for Chinese and Vietnamese. Incidentally, we would like to congratulate the ACC Localization Certificate Program for being awarded "Localization Educational Institution of the Year" at the recent ClientSide News 2004 Awards Expo. This unique program is supported through board membership and advisors by premier technology and localization companies in the Austin area because of its recognized value."
In this recent interview with Dr. Altanero, he was asked to explain the value of the ACC Localization Program. He gave this example, "Since Austin is a high tech center, the need for people with localization skills is natural. When National Instruments (with more than 50% of its sales originating outside of the US) needs a programmer, that's easy. But where will they get a localization engineer? If they decide to "make" one, where will he/she be trained? Only at ACC. Pick a high tech company, add international anything, and ACC is the only choice. In fact, our program is so unique that about half the students in the summer school come from other states to learn with us."
View class offerings in the CE course schedule with location indicated: http://www3.austincc.edu/schedule/wcell/celoc.htm or http://mistsy.home.texas.net/acc/l10n/.
For more information about either the 2nd Annual Localization Summer School or the Localization Certificate Program, visit http://mistsy.home.texas.net/acc/l10n/ or e-mail Dr. Tim Altanero, at altanero@austincc.edu or call 512-223-4021. Dr. Altanero is Associate Professor of Technical Communication and Program Manager for the Localization Program.
About ACC's Localization Generalist Certification Program
Austin Community College has an outstanding 9 course, seventy-two hour sequence leading to a certificate as a Localization Generalist certified by many premier companies such as Pervasive Software, Lionbridge, Inc., McElroy Translation Company, Hewlett-Packard and IBM. The program has been featured in Localisation Ireland, Multilingual Computing & Technology, STC Intercom, and the ATA Chronicle. ACC's innovative localization program is the nation's only program certified by industry.
