Vol. 94 October, 2008
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A Message from the President
As officially proclaimed by Mayor Will Wynn, September 30, 2008 was McElroy Translation Day in Austin, Texas. The proclamation issued by Mayor Wynn at a recent city council meeting described McElroy's range of services and civic contributions. He quipped "I bet McElroy Translation was not localizing websites 40 years ago." This humorous comment gave me pause while considering how visionary it was for our founder to recognize the potential of the translation/localization industry four decades ago. I was honored to know Ralph McElroy. When he passed away last year, our company lost a founder with great vision and Austin lost a business leader who embodied our city's entrepreneurial spirit, flair, and appreciation for cultural diversity.
To start this company in 1968 truly was visionary. To continue this company successfully across four decades is remarkable. The four groups that made that possible were present at our celebratory event on September 30. We give credit and thanks to our dedicated staff, our excellent contract translators, our loyal clients, and the McElroy family.
McElroy Translation is not "typical corporate America." We have succeeded by wisely choosing to hold on to some parts of our corporate culture and identity that make us more marketable, while simultaneously evolving and changing to meet the needs of an ever changing competitive landscape. Our continued focus will be on customer service, employee care, and innovation. We are called "thought leaders" as we work closely with technical innovators like Asia Online and Clay Tablet Technologies to develop new workflows and identify emerging business opportunities. But ultimately it is the art of human translation and the decisions of humans who use tools and leverage machines that will define and differentiate McElroy Translation.
Shelly Priebe, President
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Foreign Filing
Typically, when a patent is to be filed with a foreign patent office, an in-country associate manages the interaction with the patent authority, including the translation of the original patent into the local language. This allows for rapid turnaround on language-related comments or questions, but can leave the original filer with unanswered questions about the cost or even the specific content of the ultimate filing.
There is another way to handle foreign filings—a way that ultimately will provide more benefit and lower costs for the firm and its clients. This approach involves obtaining services directly from a translation company, one chosen on the basis of linguistic and subject matter expertise and a background of working with in-country legal teams to handle country by country filing formalities. This gives the end customer better transparency for the costs and better control of the whole process.
Learn about McElroy's foreign filing approach, the value we add, and our latest pilot program with select legal firms!
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The budget should be balanced, the Treasury should be refilled, public debt should be reduced, the arrogance of officialdom should be tempered and controlled, and the assistance to foreign lands should be curtailed lest Rome become bankrupt. People must again learn to work, instead of living on public assistance.
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—Cicero, 55 BC
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Donna Cushman
Document Processor
Having spent her high school and college years working in the food service industry, Donna decided it was time to take her degree and go for a career change. She found herself lured into the publishing industry, and has worked in many capacities from front end to back end publishing, from print presses to quick copy shops. She is familiar with many functions in the industry, but finds the greatest interest in desktop publishing, which she has worked with for the last five years. Donna has worked with McElroy since 2004 but left temporarily to expand her skills with a local publisher. She returned full-time in November, 2007 at her current position as document processor.
Donna grew up in the Northeast—Burlington, Vermont to be precise, where the bulk of her family still resides. She claims to be Canadian, but by close approximation only. As Burlington is a short 20 minute drive to the Canadian border, Canada became a frequent travel destination growing up along with many destinations up and down the eastern seaboard. Donna graduated from Champlain College (Burlington, VT) in 2003, completing a B.S. in Business.
Donna has spent a cumulative total of 8 years in Austin, TX, with the first move to Austin occurring in 1999. In 2002 she moved to the Hudson Valley in New York for employment, in addition to completing her undergraduate degree. In 2004 she returned to Austin and claims this to be her final destination.
Donna resides with her fiancé, Whitney, and their two dogs, Monster and Kylee. Her hobbies include entomology, photography, writing, and jogging, as well as hiking and camping, for which Texas is perfect year round. She enjoys being active outside and spending a lot of time with her pups.
Anniversaries
McElroy Translation appreciates the business of the following clients and announces the anniversaries of these client relationships:
15 year
- Alcon International Marketing
- Hoffman & Baron
- Micron
10 year
- CV Therapeutics
- Winstead Sechrest & Minick
5 year
- Amgen Medicinal Chemistry
- Daimler Chrysler
- Eli Lilly & Company Environmental Affairs
- Howrey LLP
- Procter & Gamble Product Development
- Pharmanet, Inc.
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McElroy Translation Celebrates 40 Years!
On September 30, International Translation Day 2008, McElroy Translation celebrated 40 years of providing technical translation services! A lunch for employees, translators, and other special guests was held at the Austin Center for Architecture. We were delighted to have all of the McElroy family with us at the event, which featured a champagne toast, a reading of the Austin City Council's "McElroy Translation Day" proclamation by President Shelly Orr Priebe, and a retrospective presentation of highlights from the company's history and "lessons learned" over the years prepared by Kim Vitray (vice president of operations) and Susan Andrus (design and event coordinator). A special thanks goes to Vicki Wunneburger (shipping & receiving coordinator) for her help in organizing the event, and to the many employees and former employees who contributed "lessons learned" to the presentation.
The day was also marked by a special edition of our company newsletter, Ops Notes, and our usual language-related quiz with prizes won by translator Bill Bown, editors Ben Johnston and Brian Nix, Chief Editor Mark Ritter, VP of Strategy Bob Donaldson, and Susan Andrus. And it's not too late to contribute to our anniversary food drive, during which we intend to collect $4,000 in donations and food from employees, vendors, and customers to provide for 40 needy families in the Austin area through Caritas of Austin. We appreciate your business and the opportunity to have served thousands of clients over the years, and we look forward to continuing in our role as translation industry leader for many years to come!
Korean
McElroy is continuing this series of interviews that highlight some of the characteristics of languages used in doing business globally. This month, we look at Korean.
Korean is the official language of North Korea and South Korea. It is also one of the two official languages in the Yanbian Korean Autonomous Prefecture in China. There are about 78 million Korean speakers, with large groups residing in Australia, Brazil, Canada, China, Japan, the United States, CIS (post-Soviet states), and more recently the Philippines.
This month we dive into this language and learn some of the characteristics that are unique or different from English and/or other languages, pitfalls to avoid, and five tips for assessing professionally qualified translators.
Read full Translator interview.
Green Is the New Diversity
by Carol Moya, Customer Service Manager
Recently I attended an interesting webinar called the "Greening of the Legal Profession." When I mentioned to the eFocus/E-Buzz editor that I might write an article about it, she said, "No more 'green' articles! That topic has been done to death!"
I agree that most of us have read enough articles about various businesses' recycling programs, and most companies have recycling programs in place now. At McElroy, we are doing all the recycling we can safely do—we have a few employees whose Styrofoam cups would have to be pried from their hands if we wanted to be 100 percent "green."
What I found most interesting in this webinar was the statement made by one of the presenters that "Green is the new diversity." Clients and employees expect a company to be green nowadays just as they expect and appreciate diversity in the workplace. I believe that this attitude is prevalent in many industries. However, the legal industry has been a bit of a latecomer to the green workplace movement.
In 2007, the American Bar Association estimated that there were 1,150,000 lawyers in the United States. A 2006 Arnold & Porter survey of eight, different-sized law firms found that the attorneys used from 20,000 to 100,000 pieces of paper a year. Based on these figures, lawyers use—at the very least—23 billion pieces of paper a year. Even a little double-sided printing could save huge amounts of paper—and money. Another way the legal industry can be a great force in the green movement is with its purchasing power of an estimated $90 billion a year. Purchasing products with recycled-content and requesting that vendors use green packaging and provide other green choices can really help to stimulate vendors to create and offer more green products.
Resources I will spare you specific tips, which are omnipresent these days, and instead direct you to a few legal-industry and office-specific resources:
- The Oregon Lawyers for a Sustainable Future has some checklists targeted toward the legal profession including:
- a sustainable practices checklist for tenants to use when negotiating with building management
- a lunch-vendor guidelines checklist for catered-in meals
These checklists and others can be found here.
- The U.S. Environmental Protection Agency's ABA-EPA Law Office Climate Challenge www.abanet.org/environ/climatechallenge/home.shtml
- Information on electronic waste disposal
- www.carbonrally.com—helps you to set office and team goals and measure the impact you are making
Got the "Touch"? How about the iPod Touch?
Have you been looking to buy the perfect iPod for you? McElroy Translation is giving away an 8GB iPod Touch this month. Use this touch screen iPod to watch movies, listen to music, play games, and even surf the web wherever there is a wireless network. It also has a built-in speaker, if you prefer not to use your earphones. Read more about the iPod Touch here.
If you already have an iPod, it's OK! You can still participate on our giveaway for a chance to win a $230 gift card for the iTunes or Apple store. Browse through the Apple Store or the iTunes Store now!
Enter here for your chance to win an iPod Touch or an Apple/iTunes gift card, compliments of McElroy Translation. As a courtesy to all promo entrants and winners, your privacy is respected, and winners will always be given an opportunity to choose where their prize is delivered.
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McElroy’s Vision Statement
Setting the industry standard in customer satisfaction
McElroy’s Mission Statement
McElroy Translation provides translation and localization services in all languages to business and government clientele enhancing their ability to compete in global markets.
McElroy Gives Back on Its 40th Anniversary—Caritas of Austin
At our recent 40th Anniversary celebration, we took time to sit down together, have a champagne toast, and just enjoy each other's company for two hours. We were treated to a wonderful luncheon and a slide show of employees past and present.
It was also a moment to savor our good fortune, our longevity, and the privilege of providing our services and doing a job we love. With the economic challenges we all face and recent hurricanes and destruction, I looked around the room and could only think about how lucky we all are to have strong and caring leadership, gifted employees, and a caring family spirit.
So in recognizing how fortunate we are, we decided to recognize 40 years of great work with a $4,000 donation of nonperishables to the food pantry run by Caritas of Austin; we have requested that they help the 40 neediest families—there is so much need right now and so little help coming in, that we may reach far more than that.
Caritas of Austin was founded in 1964 and has been a strong community presence ever since. It was surprising to learn how many of us had been touched by Caritas over the years, from rent and food assistance to volunteering our own time.
Their Mission: Caritas provides a service continuum for those experiencing poverty that begins with a safety net and links them to resources to achieve self-sufficiency.
Their Vision: Caritas envisions a community where there is respect for all individuals, hope for those experiencing poverty, and opportunities for self-reliance.
Their Services: Caritas helps low-income families with emergency basic needs such as food, rent, and utilities. Caritas also helps client families learn the skills to become self-reliant.
Basic Needs – short term services including emergency rent and utility assistance for families in financial crisis due to a job loss or reduced working hours. This includes hot meals in the community kitchen, take-home groceries from the food pantry, and resettlement support services for documented political and religious refugees.
Self Sufficiency – long term case management services help build the skills needed to move toward self-reliance through education classes such as budgeting, money management, energy conservation, English as a second language, job readiness and placement, and by offering transitional housing and permanent supportive housing to the homeless.
Our staff, not surprisingly, really threw themselves into this effort, giving donations of food, cash, and their time, and it was great fun to caravan over to a local, supportive Sam's Club to pick up that amount of food and deliver it to our newly expanded "family." In all, our donation yielded 2,796 pounds of food and a rapid depletion of our ibuprofen supplies back at the office--we'd all do it again. Just not this week!
For more information, visit www.caritasofaustin.org.
Legal Marketing Association, Southeast Chapter Conference
by Susan Andrus, Design & Event Coordinator
Rose Neas (VP of sales) and I had the pleasure of attending the LMASE conference in New Orleans last month. We had a great opportunity to meet with marketing professionals from several law firms across the southeast and took part in breakout sessions including Marketing During a Recession, CRM2.0, and Mastering Influence.
The highlight of our trip was the opportunity to trim trees in the New Orleans City Park. It was a great chance to do something good for the community while building relationships with legal marketers and legal vendors. If you are ever in New Orleans, the City Park is a must see. From the Storyland fairytale playground to the Botanical Gardens, it's a cool attraction all its own. City Park has come a long way since the $43 million in damages from Katrina, and it was great to see it so alive again!
Learn more about LMASE or find the LMA chapter in your neck of the woods!
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