Click here to visit our home page

Vol. 70    October, 2006


subscribe

Many Roles – One Goal

On September 30 McElroy celebrated International Translation Day with lunch, festivities and giveaways. Recognition of this day has become part of McElroy culture. It is encouraging to see that International Translation Day has developed into a genuine event for our profession. All over the world, translators take the opportunity to think with pride of their work and their achievements.

While in the United States appreciation for translation has historically lagged, we are encouraged by the increasing sophistication and the global awareness of our clients. The opportunities to work for organizations who value localized communication are ever increasing. The value of what we do at McElroy is becoming more prominently visible and lauded in our world economy. We had a lot to celebrate on International Translation Day!

The theme for International Translation Day 2006 was “Many Languages – One Profession.” At McElroy I might also add “Many Roles – One Goal.” Our workflow process begins before and ends after that critical element, the actual art of translation. Every one of our staff members and contractors has the opportunity to breathe life into our vision of “Setting the Industry Standard in Customer Satisfaction.”

Fear Factor in the Workplace: Would You Rather Eat Bugs Than Do Employee Performance Evaluations?

By Kim Vitray

Operations Manager/HR Administrator

Disclaimer

This article is intended to provide accurate and authoritative information regarding the subject matter covered. Neither McElroy Translation nor the author are engaged in rendering professional human resources or legal services. If legal or expert human resources assistance is required, the services of a competent professional should be sought.

Abstract

Every employee deserves at least once a year an investment of your time, effort, and personal attention in an honest and formal evaluation of their performance. Follow these tips to make the event as positive, productive, and painless as possible.

Author Bio

Kim Vitray has been Operations Manager at McElroy Translation in Austin, Texas, since 1999. She holds a Professional in Human Resources certification from the Society for Human Resource Management and also functions as McElroy’s Human Resources Administrator. She is Administrator of the ATA’s Translation Company Division.

Why do performance evaluations? Because your employees need and deserve to know how they are doing, what’s going well, what needs improvement, what you expect, where they can grow, what opportunities are available, and how they can succeed. Every employee deserves at least once a year an investment of your time, effort, and personal attention in an honest and formal evaluation of their performance. And performance evaluations serve several good purposes: they (1) provide feedback and counseling, (2) guide allocation of rewards and opportunities, (3) determine employees’ aspirations and plan training and development, (4) communicate expectations, and (5) foster commitment, good communication, and mutual understanding.

Of course, three prerequisites should be in place before effective performance evaluations can be held. These include: (1) a good written job description, (2) good training, and (3) an “incident” file. An incident file is where you keep notes, emails, and other documentation about an employee’s activities and performance. Throughout the year, every time you provide feedback to an employee, receive a compliment about them, know that they attended training or participated in an event, and so on, just put a note in their incident file. You’ll then find that their annual performance evaluation practically writes itself. Just pretend that anything you put in an incident file may be read aloud in court one day, and be sure to keep such files for everyone, not just certain staff.

It’s important to be timely with performance evaluations — being late signals to employees that they and their performance are not important to you. Recognize that a good performance evaluation takes time, and set aside that time for the task.

Performance evaluations should always be in writing — there are many forms and templates available in office supply stores and on the web that you can use as guides, although you should customize them for your environment. The categories I use are Responsibilities, Accomplishments, Job Knowledge/Performance/Productivity, Dependability/Cooperation/Initiative, Work Environment/Safety (this is more or less applicable, depending upon the position), Overall Performance, and Discussion/Action Items. For manager and leader positions, I add these categories: Managerial Skills, Communication Skills, Problem Solving/Conflict Resolution, Administrative Skill, and Time Management.

Ask the employee to prepare a written self-evaluation. Schedule a day for you and the employee to “trade” evaluations with each other, and also schedule a formal sit-down meeting and lunch (your treat!) on the next day. This 24-hour period (don’t do it on a Friday) between exchanging evaluations and meeting to discuss them allows you both the opportunity to see where you agree and disagree, how well your discussion and action items match, and anything else that might need addressing.

Read more...

“If things seem under control, you are just not going fast enough.”
- Mario Andretti

Monthly poll

Recently some of our clients have asked us to provide foreign-language versions of our translation certificates to send to their clients or colleagues in other countries. Do you think your company would have a need for foreign language certificates?

Never | Seldom | Often | Always



Stephen Cole – German Translator

I originally joined McElroy in October 1992; I marched into the front office at the former location near the University of Texas campus announced, “I want to translate.” I was sent home with a daunting standardized test and I completed it with care and dispatch. Soon thereafter, I found that I had been accepted for a trial period under further review. Fourteen years later I confidently remain a regular translator of German to English.

Maybe I shouldn’t have been surprised by my success, for I’ve always enjoyed working with German. After tumultuous years of high school German under a very strict teacher I went on to place out of 14 hours of lower division German at the University of Texas with an A and to graduate with a Bachelor’s degree from the same university. Whatever it is that makes one fascinated with German grammar, I have it.

But I have other interests as well. When people hear that I have logged in many hours of amateur and semi-professional stand-up comedy, a common question is, “Tell me one of your jokes.” Unfortunately, I haven’t any; it’s a deficiency that has persistently dogged my act, that and a tendency to dwell on a world inhabited by Jimmy Durante—voiced buzzards, poisonous dogs and inexplicably vindictive chuck-wagon cooks. When it does work, it’s great. There scarcely is a better feeling than being on a roll and just having strangers howling, howling helplessly… and you know you have them hooked for even a little while longer.

It also was through comedy that I got my chance to appear on national cable television, with an appearance as the record store manager who fired Chip in the series “Austin Stories.” The cast and crew were great. They let me stumble through my lines like the ski jumper on “Wide World of Sports,” and even invited me back to tape a couple more episodes. The experience was even further enhanced by a catering truck with, Mmmm, almond crusted trout.

The show turned out to be short-lived, unlike my love for Austin. Whether walking around Town Lake, golfing (I play with a ten handicap at the Peter Pan miniature course), playing guitar with my twin brother’s family, or karaoke-ing my heart out, this is where I want to be. I am beyond pleased and proud to be a part of the McElroy team.



What’s Cookin’, Joe?

Labneh with Sesame and Herbs

Labneh is a fresh cheese made from yogurt, and is a traditional breakfast favorite. It is usually served with olive oil and olives, but the sesame/herb/oil mixture included here is also a nice accompaniment. It makes a nice appetizer as well, and you can always experiment with the herbs of your choice!

6 cups whole-milk plain yogurt

2 teaspoons salt

3 tablespoons sesame seeds

6 tablespoons extra-virgin olive oil

2 teaspoons dried mint, crushed

1½ teaspoons dried thyme, crushed

Line a sieve or colander with a double layer of cheesecloth or paper towels, and set it over a bowl. Whisk the yogurt and salt together, and place it in the sieve. Cover it and place it in the refrigerator to drain for at least 12 hours, and up to 24 hours.

Toast the sesame seeds in a small, dry skillet, shaking occasionally, until they are golden, about 2 minutes. Whisk together the oil, mint and thyme in a small bowl, stir in the toasted sesame seeds, and cover and chill for up to 24 hours.

To serve, allow the labneh and the oil mixture to come to room temperature, and drizzle the oil mixture over the labneh. Serve with pita or other flatbread, fresh or toasted, or crackers.

United Arab Emirates (UAE)

In February of this year, President Bush faced a storm of criticism over a decision to let a subsidiary of United Arab Emirates (UAE) government-controlled maritime management firm Dubai Ports World run ports in several U.S. cities. Whether or not you felt that the criticism was well-founded, you likely wondered what prompted the Bush Administration to choose this particular company to run our ports, and were maybe even just a little curious as to who or what constitutes the United Arab Emirates.

The United Arab Emirates is a constitutional federation of seven emirates; Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Qaiwain, Ras al-Khaimah and Fujairah. The capital and the largest city of the federation, Abu Dhabi, is located in the emirate of the same name.

These certainly are not names most of us are familiar with, in spite of the steady stream of information on the Middle East we’ve received from the news since September 11 or even earlier. Most of us more or less could state a factoid or two about Afghanistan, Iraq, Iran, Kuwait, Saudi Arabia, Israel/Palestine, Lebanon and Syria. But, for most of us again, the UAE mostly conjures up some vague notion of things Arabic and Middle Eastern at best.

The UAE, especially its capital Dubai, is about as close to a free-trade utopia as a political body can get. There are no foreign exchange controls, quotas or trade barriers. Import duties are extremely low, and many products are exempt. Despite a relatively small population, Dubai’s total imports exceed $14 billion. The reason is that Dubai is the major re-export centre for the region.

Originally a small fishing settlement, Dubai was taken over in the 1830s by a tribe led by the Maktoum family, which still rules the emirate today. So began a trading empire based on gold, silver, pearls and spices. A fusion of Arab, Persian and Indian flair established Dubai’s business acumen.

Getting started

A foreign company wishing to supply goods and services from abroad, but without establishing a physical presence in Dubai, may find it advantageous to appoint a commercial agent. The main provision of the Federal Commercial Agency Law No. 18 of 1981 as amended by Law No. 14 of 1988 is that an agent must be a UAE national, or a company 100% owned by UAE nationals.

The main business district in Dubai is around the World Trade Centre, on Sheikh Zayed Road. The Emirates Towers, as the tallest buildings in the Middle East, are one of the business hubs of the city. The focus looks set to shift in part to the new Dubai International Convention Centre (DICC), completed in time for the IMF and World Bank Conference in May 2003. Other major planned infrastructure developments include a revamped Port Rashid container port, the completion of a massive marina in Jumeirah and a new bridge over Dubai Creek.

Multinational companies and international organisations based in Dubai include Sony, Heinz, AT&T, Shell, IBM and General Motors. Etisalat is the only provider of Internet services within Dubai, exercising heavy control, with all sites accessed and monitored through the company’s proxy server. The Dubai Chamber of Commerce (tel: (04) 228 0000; website: www.dcci.org) is often helpful for foreign businesspeople.

Read more...

What is a Certified Translation?

Carol Moya, Customer Service Manager

Many of our clients must request "certified" translations per regulatory or legal directives, and they often have questions about what certification entails. All of our translations are put through the same processes and rigorous quality assurance checks whether or not they are certified. A certification documents this professional approach. McElroy’s certificates are notarized documents signed by an authorized agent of McElroy Translation Company indicating that the translation has been professionally and competently translated. Our certifications are accepted by the U.S. Patent and Trademark Association, the Federal Drug Administration, and other U.S. and international regulatory agencies.

McElroy’s notarized certifications are prepared on behalf of the company reflecting that the final product is a compilation of the efforts of many individuals and multiple quality assurance processes: A translator provides a translation draft, a technical editor refines the document by completing the technical and copy editing, our Production Department finalizes the layout and inserts figures, and a proofreader performs a final quality assurance check.

Specialty Certificates
Most of our clients prefer an electronic version of our standard certificate. For an extra fee we can also accommodate requests for hardcopy certificates, hardcopy certificates specific to certain countries (India and Australia are the latest hot requests), and translator-signed certificates. If a translator-signed certificate is required, please make this request when you order your translation. If a translator-signed certificate is requested after the translation has been completed, the translator will be given a special assignment to review and certify the final translation and extra charges will be incurred.

We are glad to work with you to make sure you have the type of certification you need and to answer any questions you may have about certifications. Please include certification requests with your translation order, so that the certificate can be delivered simultaneously with your translation.

Pandas learning Fujian dialect

If pandas can learn a new language then so certainly more humans can, too? This feature is from InttraNews.

Shanghai, China (EastDay): The “betrothed” panda bears offered to Taiwan are learning to understand the Minnan tongue, the southern Fujian dialect spoken on the island, as well as their native Sichuanese. Panda keepers Li Guo and Xu Yalin sing a song to the pandas in Minnan dialect to begin their language training.

For more information, please visit:
english.eastday

McElroy Translation appreciates the business of the following clients and announces the anniversaries of these client relationships:

15 Years

  • Motorola
  • Texas Instruments Litigation Department

10 Years

  • Ferndale Laboratories, Inc.

5 Years

  • Intarcia Therapeutics
  • ALCOA Technical Center
  • St. Edwards University
  • Cantox Health Sciences International
  • Paul A. Beck & Associates
  • Pillsbury Winthrop Shaw Pittman, LLP

McElroy’s Vision Statement
Setting the industry standard in customer satisfaction

McElroy’s Mission Statement
McElroy Translation provides translation and localization services in all languages to business and government clientele enhancing their ability to compete in global markets.

Our Thanksgiving Feast

This month, we are giving away our traditional HoneyBaked Ham® feast.

Everyone knows the diets don’t start until January — enjoy the bounty of the holidays now! Take a break from the hustle and bustle and enjoy the ease of this meal delivered to your door from HoneyBaked Ham®. We think their “Southern Hospitality” option is an enticing choice.

Share a little Southern charm this season. This complete family meal combines traditional favorites — like The Authentic HoneyBaked Ham® — with ol’ fashioned Southern specialities like plump corn muffins and a tastes-like-homemade pecan pie. You don’t have to live “down South” to sample that signature Southern style.

Click here to enter the drawing.

Client Survey Results

Lisa Siciliani, Marketing Manager

Even as electronic invoicing and web-based purchasing become more prevalent, McElroy finds there is still a wide range of client preferences for purchasing, communication, ordering and process automation.

McElroy recently conducted a client survey that focused on client preferences in three areas: invoicing, web-based ordering, and project status updates. The results were interesting and helped us prioritize and frame action items. Thank you to all the clients who helped us learn how we can serve you better.

Electronic Invoicing

We asked clients if they used electronic invoicing with their own clients, or with vendors, and how beneficial it is for vendors to be able to send electronic invoices. The benefits of Electronic Invoicing Presentment and Payment (EIPP) systems are reduced processing time and costs. These may be in the form of Electronic Data Interchange (EDI) or other electronic means of invoicing, making and receiving electronic payments.

Responses:

  • 31% use electronic invoicing with clients, 36% with vendors.
  • Less than 3% of those who aren’t currently using it know they plan to in the future, but nearly a quarter of all respondents weren’t sure.
  • 21% would like McElroy to add an automated payment system.
  • Only 14% said it would NOT be beneficial for vendors to send electronic invoices.

Based on these responses, we are accelerating our plans to research implementation of an electronic invoicing system. This will occur in a phased approach, with Phase One offering invoices delivered in PDF format. Later phases will include automatically generated output from our accounting software, and further integration of our accounting and workflow systems.

Web-Based Ordering

We asked clients if they use online ordering from vendors, and if they use McElroy’s online ordering system. Web-based or online ordering was initially used for simple product purchases, but has evolved to include the purchase of more complex products, or combinations of products and services, such as translation.

The following responses could indicate 1) that we should expect translation to be increasingly ordered online, 2) not all McElroy clients realize how convenient our customized quote and order forms are to use, and/or 3) that there will be a greater need for people to discuss translation projects with their vendors than for many other types of purchases. I think time will tell us it’s a bit of all three.

  • 75% told us they use online ordering with vendors.
  • 39% use online ordering with McElroy.

In the case of #1, we are ready. We’ve had basic online quote and order forms for years, and have customized them for clients in more ways than we can count. (There is no charge.) Expect further improvements

In the case of #2, you might not have known these were available, so here’s a quick summary: McElroy’s online order and quote forms make requests available to clients anywhere in the world 24/7. You can upload your files to the form, and after you submit your request, you will receive an email confirmation in order to verify that all details are correct and your files received. Use these online forms, or ask us to customize them just for you so that you don’t have to type a single keystroke more than necessary!

In the case of #3, well, we actually love talking to our clients, and appreciate that many of you still want to talk to a human when you place request a quote or place an order. This is also why, in an age of automated phone answering systems, you still find a real person answering your call to McElroy.

Project Status Updates

We asked which electronic products or processes McElroy could add that would benefit clients. Aside from electronic invoicing and payment, the other electronic improvement requested by a significant number, 38%, was for automatic status updates for large projects. Well, this tells us we might have been hiding our light under a bushel basket!

For a project of any size, no matter how the order is placed, clients receive an email confirmation as soon as it is logged into our system. With our most recent workflow system update, your email confirmation contains a link that allows a client to view the status of their project at any time. In addition, for large or complex projects, there are a variety of reports we can provide regarding status or performance metrics.

Conclusion

In fielding surveys, we balance the value of your time with the value of getting client feedback. To that end: 1) we don’t burden clients with too many surveys, 2) we try to design every question to learn something useful, and 3) we report the results and take action on every survey. We hope you’ll view this effort at transparency and process improvement as a measure of our appreciation. Please let us hear what you think—about this article, our surveys, our processes, whatever you like! And again, to all those who took this survey, thank you!

Fear Factor in the Workplace: Would You Rather Eat Bugs Than Do Employee Performance Evaluations?

(continued)

Here is the cardinal rule for performance evaluations: Nothing should be a surprise. If you have done a good job throughout the year as manager, trainer, and coach, then your and your employee’s evaluation will align very well, and the meeting can be a positive and productive discussion about how to move forward, even when there are difficult or negative issues to be resolved.

You might also consider using a 360-degree feedback mechanism. This is where, in addition to your evaluation as “the boss” and the employee’s self-evaluation, the employee’s peers and direct reports (if they have any) are also invited to provide feedback. There are a number of web-based 360-degree feedback instruments; this year I am using one called the Leadership Navigator for Corporate Leaders, which is available through the Society for Human Resource Management (SHRM). This particular instrument costs $140 per person being evaluated, is completely administered and taken online with a final compiled report available to you in PDF format, and takes only 15 minutes for a participant to complete. It covers business focus, talent development, inclusiveness, integrity, results orientation, customer focus, team leadership, and communication skills; breaks out strengths and development needs; and allows participants to provide narrative comments in response to “This person’s most effective behavior or skill at work is…” and “The one area that this person needs to work on is….”

Following are some common evaluation “errors” to avoid1:

  • Halo/horn effect —the employee is extremely competent (or low performing) in one area and is therefore rated high (or low) in all categories
  • Recency —the appraiser gives more weight to recent occurrences and discounts earlier performance during the appraisal period
  • Bias —the appraiser’s values, beliefs, and prejudices distort the evaluation
  • Strictness —the appraiser is reluctant to ever give high ratings
  • Leniency —the appraiser is reluctant to ever give low ratings
  • Central tendency —the appraiser rates all employees within a narrow range, regardless of differences in actual performance
  • Contrast —the evaluation is based on how the employee compares to other employees, instead of on objective performance standards

In your written evaluation, be sure that you can support every comment, both positive and negative, with examples or documentation (this is where your incident file comes in really handy!). Avoid exaggerated, inflammatory, or emotional language; be as accurate and objective as possible. Also be specific and complete. List as many accomplishments as you can; it’s a strong, positive statement to the employee when you can remember and list more accomplishments from the past year than they can. Relate your comments as much as possible to the job description; don’t compare the employee to other employees. Be honest and direct, yet professional, polite, and constructive, in both word choice and tone. Try to balance between positive and negative feedback, and be sure to consider their performance across the whole time period. Focus on their behaviors, which they can change, not their personality, which they cannot.

Give specific examples of both positive and negative behaviors. For example, “Employee X is very considerate and proactive in covering phones and other administrative tasks when needed. Examples include helping me assemble new employee handbooks, handling phones so the receptionist could go home when ill, and helping our bookkeeper with invoice mailings.” Or, “Employee Y experienced a performance slump during the last three months of last year, which was evidenced primarily by reduced ability to keep up with her correspondence and tasks in a timely manner, and more mistakes and oversights and less organization and detail than we were accustomed to seeing in her work.”

Avoid absolute language, such as “always” and “never.” Don’t say “Employee X is always late for his shift” unless that is absolutely true. It’s better to say something like “Employee X was late for his shift at least two times per week during the last three months.” And only address performance problems that are patterns, not isolated incidents. Clearly and specifically communicate what the problems are, why they are problems, what behavior or actions you want to be different, and how you want them to be different. Likewise, when praising behavior, clearly state how pleased you were to see it and how much you’re looking forward to it continuing and expanding. Sandwich any constructive feedback between praise.

Before the meeting, anticipate and consider in advance all the potential responses or questions the employee might have, and be prepared for them. Set aside plenty of time for the visit, and do not allow interruptions. Realize that the employee will be nervous, and take time at the beginning of the meeting to establish rapport and set them at ease.

Be as polite, respectful, and positive as possible, particularly when discussing constructive feedback, even if the employee is not. Be very aware of your body language and tone. Place more emphasis on the future than the past when discussing constructive feedback, and realize that it is human nature for the employee to zero in on the one constructive suggestion you may have made, instead of the many accomplishments you praised. Focus most of the discussion on the action plan.

If the employee brings up an issue or question that is a surprise or you are not prepared to discuss, you can defer, but don’t forget or wait too long to address it. Always ask what you can do differently, better, or more of; and don’t forget to ask what they need, and if they have any questions, concerns, or comments. Actively encourage their input to these questions—it may not be enough to simply ask once. When they do respond, listen without interrupting —no matter what they say! And close by thanking the employee for something—good work, another year of service, extra contributions, loyalty, dependability, and so on.

In closing, I strongly recommend that you join SHRM (www.shrm.org). The membership is only $160 per year, and it will be worth many times more than that to you in terms of job descriptions, articles, policies, forms, and a great deal more that they offer. And always bear in mind one of my favorite quotes, by Dale Carnegie: “When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with prejudice and motivated by pride and vanity.” Welcome to HR!

Footnotes

1From The SHRM Learning System, 2000, Module Two, General Employment Practices.

Back

Read about McElroy’s localization services.

United Arab Emirates (UAE)

(continued)

Business etiquette

Although Dubai is almost completely free of trade restrictions, many of the Arabic rules of etiquette still apply here.

It is a major faux pas to break certain conventions when doing business in Dubai. Smart conservative clothing is expected, despite the often soaring heat. Meetings could start late, since this is not frowned upon in Dubai and it should not be commented on. The Arabic handshake involves touching the heart with the palm of the right hand after each shake, although visitors should note that when greeting Arab women they should not offer their hand unless the woman extends hers first.

The terms ‘Sayed’ (Mr) or ‘Sayeda’ (Mrs), followed by the first name, should be used in greeting, to ensure politeness. It is also very important for visitors never to sit in such a way that their feet are pointing directly at someone else. Causing someone else to lose face, whether a client or colleague, is considered extremely offensive and any criticism or corrections should be kept for private discussions afterwards.

Meetings tend to start with plenty of preliminary chatting before moving onto the serious work, so it is essential for visitors not to rush in. Business meetings in Dubai are often seemingly casual affairs, in cafés or restaurants, although it is easy to be caught off guard, as the pace tends to quicken rapidly and deals are struck in a fraction of the time it can take in Western Europe.

Friday is considered a day of prayer and rest, so meetings should not be scheduled for this day. Calls to Arab people should also be avoided on this day. Similarly, local people will not answer the telephone during siestas, which are usually taken between 1400 and 1700. Business hours are Saturday to Wednesday 0800-1300 and 1600-1900. Businesses run by Western staff might open Sunday to Thursday 0800-1700. Business socialising in Dubai can be quite formal. Lunch meetings are more common than evening meetings and visitors should note that sometimes business meals will be served at venues that do not serve alcohol. Asking for it may cause embarrassment and even insult.

With tensions high in the Middle East, visitors are strongly advised not to bring up political matters and, if prompted, to veer on the side of caution, not assuming any common beliefs or opinions.

Further customs and conventions

A number of expressions punctuate conversation in the UAE and the most common is the term Insh’allah (‘if God wills’), which underlines a strong belief that the course of events cannot be controlled by the individual.

The term Bukra Insh’allah (‘tomorrow, God willing’) conveys the sense that ‘We will do things as soon as possible but God will determine when that may be’.

Customs that are common throughout the Islamic world are well known. Some of these are not unique to the Arab environment, but are standard behaviours in a range of international situations.

  • Avoid any display of anger or impatience.
  • Maintain eye contact with your host. Rapid shifts in eye contact may be construed as a lack of trust.
  • When offered tea, coffee or snacks, always accept, even if you do not consume it all.
  • The offer of strong black coffee is a feature of Arab meetings and a mark of hospitality and should not be refused. The cups are small and when you have enough, a polite ‘wiggle’ of your cup signifies to the server that you have had sufficient.
  • Learn the art of polite small talk, which will open most meetings, particularly introductory sessions.
  • Learn to relax and not exhibit signs of tension, which may transmit uncertainty.
  • Assume a calm demeanour, avoid brash conversation and maintain a body posture that is non-aggressive.

The Arab meeting — what to expect

Arab meeting settings in the UAE vary but it is best to be prepared. In many instances, you may be meeting with an expatriate executive and the meeting will follow standard international practice.

Some of the characteristics of Arab meetings in the UAE are:

  • Your host may interrupt the meeting at any time to answer any one of a number of phones, fixed and mobile, or respond to an assistant seeking a signature or advice.
  • Other people may enter the meeting — often quite unrelated to your business. This is part of the accessible nature of Arab society. Adopt a passive role, unless you are invited into the conversation.
  • Remain unaffected by what you perceive to be interruptions — be patient and await an appropriate opportunity to resume your presentation.
  • Other interruptions may occur — a call to prayer or a side conversation with another visitor.
  • Arabs place a great deal of emphasis on words — sometimes as a substitute for action. Be prepared for expansive conversations.
  • Avoid comments on politics.
  • Never exhibit impatience or tension if the meeting is not following your expectations.
  • Do not look for western style structure in meetings — particularly a direct flow of discussion topics.
  • Make sure you keep your three ‘must win’ points in play during the meeting. Do not get distracted from your objectives by what, in the Arab world, are standard meeting dynamics.
  • Develop a negotiating style that is calm but firm.
  • Sincerity and trust are the primary factors your host will be looking for when assessing your company as a business partner.

Arranging meetings

  • Try to make contact with a ‘vertical slice’ of the market (end-users, government agencies, banks, consultants) so you receive a variety of views — not just those from distributors or agents.
  • It is common for meetings to be rescheduled or delayed, so ensure you have other contacts in your visit plan to fill any gaps.
  • While your host may delay the meeting, this does not suggest that the visitor can do the same. Always be punctual — it is expected of you.
  • The sense of flexibility is due to a variety of factors ranging from a call from a ‘higher authority’, family business or prayer times.
  • If your host is unavailable, try to reschedule the meeting with a personal assistant.
  • It can be useful to leave behind a brief (pre-prepared) note on company letterhead, regretting that you were disappointed to miss your contact. Outline your willingness to meet at an alternative time, along with your hotel and telephone details. This generally works.
  • As visits may involve rescheduled meetings, it is important to operate flexibly. It is unrealistic to plan a two-day visit with five calls per day and presume your itinerary will run to time. Always allow an extra day.

Business communications

  • The Arab business environment may feel very different for the newcomer. Experience and sensitivity to local customs will soon build confidence in the operating environment.
  • Similarly to Asia, personal relationships with Arabs are paramount. Trust must be established and proven. Any indication of a lack of trust will be apparent and can frustrate business relationships.
  • Like Asia, ‘yes’ can mean ‘perhaps.’ Avoid a series of closed questions that force your host into a Yes/No response. Suggest alternatives if your initial proposition does not resonate, such as prefacing your proposal with ‘How would you feel if…’ or ‘Can you outline your three major needs so we can tailor a proposal to suit…’
  • Learn to become an active listener and when you speak, do so with brevity, confidence and empathy, maintaining concentration on your paramount objectives.
  • A friendly and open approach to business will always be appreciated.
  • Arabs favor direct discussion and do not place the same emphasis on written communications as in the U.S. A phone call will have more impact than a series of emails.

Have you visited Dubai or another part of the UAE? Do you have personal anecdotes to share about the Emirates, or contrasting examples to the above general rules?

Please send to: sop@mcelroytranslation.com

Sources used:

emirates.org

cnn.com/2006/POLITICS/02/21/port.security

datadubai.com/about-dubai/business/doing-business-with-dubai

ameinfo.com/dubai_business

dfat.gov.au/publications/business_uae/doing_business_uae.html#isl

Back

Not visiting UAE?

Browse our
e-newsletter archives for other countries.

Copyright © 1999-2006, McElroy Translation, All rights reserved


Reach McElroy Translation at
910 West Avenue
Austin, Texas 78701 USA
800 531 9977
+1 512 472 6753
+1 512 472 4591 fax
quotes@mcelroytranslation.com