April 2003

The Translation E-Buzz

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Employee of the Month
Delia Davila

Delia Davila recently joined the production department at Ralph McElroy Translation. She had heard of RMTC through friends and was excited to have the opportunity to join the team.

Delia is a native Texan and proud of it. She grew up in San Antonio but considers Austin her true home. She attended the University of Texas on a full scholarship, earning a degree in English. She has studied Spanish, French, Latin and Portuguese and is planning to take up German in the next few months.

Delia's love of travel and other cultures got a boost from spending several months in Paris last fall. Her love of Austin was reaffirmed when she discovered that while Paris has great history and culture, it really does not hold a candle to Austin for good food. (At least for vegetarians who like spicy food.)

Delia travels around the U.S. whenever she can. She spent a summer working in Chicago and thought about staying, but decided to finish her degree in Austin. After graduating, Delia traveled around the West Coast and Pacific Northwest before getting homesick and returning to Austin. She would love to live in New York City, but thinks she would miss Austin too much.

Aside from her professional skills as an excellent editor and mad typist, Delia also has the power of healing at her fingertips. She is a registered massage therapist and enjoys reading about health and healing arts. She has learned all kinds of useful information about staying healthy but enjoys margaritas and chips and salsa too much to stay in perfect health. She can tell you how to avoid getting colds (take zinc every day!).

RMTC Unveils
Employee Web Site

RMTC has unveiled its new employee web site, designed and built inhouse by Web Specialist Evan Norman. Access is of course restricted via user name and password to employees only, so you’ll just have to take our word for how wonderful it is! The site contains five sections: Ops Notes (RMTC’s biweekly employee newsletter), Calendars, Forms, Handbook, and References/Links. We are pleased to offer our employees electronic access to necessary information and documents, whether they are in the office, at home, or on the road, and hope they find it helpful and easy to use.

On the Move

Production Manager Lisa Siciliani, who recently celebrated her 5 year anniversary at RMTC, is making a move to a position designed to tap her abundant creative energy. Lisa's new title is Localization and Marketing Development. As a behind the scenes player, Lisa already has a long list of marketing credits at RMTC, including promotional holiday videos, web site content and design, and the interactive presentations used by the sales force at trade shows. Her production background and technical skills will also be key as she researches technical questions and localization issues to support relationships with current clients and prospects.

Replacing Lisa as Production Manager is Jennifer Cardenas. Jennifer also recently celebrated her 5 year anniversary at RMTC, most recently serving as the Senior Production Coordinator. Jennifer authored the Production Department's current Training Manual which has received acclaim for excellence in technical writing.

Dorothy Romero will assume new responsibilities as the Senior Production Coordinator. Dorothy is recognized not only for her exceptional abilities across a range of Desktop Publishing platforms, but also for her zeal in tackling the most complex and intricate formatting challenges. Dorothy also provides assistance to the Systems Administrator, another outlet for her technical talents and affinities.

Promoting from within is a policy of choice at RMTC. While we anticipate smooth and invisible transitions, we are excited about the ideas and energy that each of these individuals will bring to their new positions.

Country Profile - Taiwan

The People

The people of Taiwan value hard work, patience, humility, friendliness and respect for others. They are highly motivated and centered around the extended family, their most important economic resource. They dislike loud, showy and unrefined behavior. Bringing shame on anyone ("loss of face") brings shame to the entire family.

Meeting and Greeting

  • A nod of the head or a slight bow is considered polite for the first meeting. Handshakes are generally only for males who are friends.
  • Introductions are important. Do not introduce yourself. Instead, have a third person introduce you. At a party or business meeting, wait to be introduced by the host.

Body Language

  • Do not touch anyone, especially a baby, on top of the head.
  • Affection for the opposite sex is not shown in public.
  • Never use your feet to move an object or to point at an object. Feet are considered dirty.
  • Place your hands in your lap when sitting.
  • Men should not cross their legs, but rather place both feet on the floor.
  • Putting an arm around another's shoulder, winking and pointing with your index finger are all considered rude gestures. Point with an open hand.
  • Palm facing outward in front of face moving back and forth means "no".
  • Placing your right hand over your left fist and raising both hands to your heart is a greeting of respect for the elderly.

Corporate Culture

  • Punctuality is appreciated, but being a few minutes early or late is acceptable. Businesspeople might be late or even miss a meeting.
  • Business cards should be printed in English on one side and Chinese on the other. Make sure that the Chinese side uses "classical" characters, the written form of Chinese used in Taiwan, and not "simplified" characters, which are used in the People's Republic of China.
  • If possible, bring a team of two to four people (one senior person with decision-making power) to Taiwan. This enhances the status and image of executives and reflects on the seriousness of the meeting.
  • Businesspeople in Taiwan are hard bargainers and may try to gain concessions by wearing the other party down. Be patient. Do not push too hard or too fast in business.
  • Allow your counterparts in Taiwan to set the negotiation pace. Don't set deadlines; if you do, don't disclose them. Decisions are made collectively and thus are slow, particularly in the early stages. Once facts are established, agreements can sometimes be reached quickly.
  • People in Taiwan often state their ideas clearly and without hesitation. However, they will generally not say a direct "no." Instead, they may say, "We'll try." "Yes" may mean, "I understand."
  • Friendship is valued in business. Taiwanese businesspeople will want to know you personally before they do business with you. Show commitment, sincerity and respect for Taiwanese counterparts. Visit often and invite business counterparts to the United States.
  • Guan-xi (qwon-she) means connections/personal relationships. Guan-xi is vital for business success in Taiwan. It is developed over a long period of time and influences social, political and commercial relationships.
  • Lawyers are not part of negotiations. Conflicts are expected to be settled by arbitrators and not in the courts.
  • The spoken word is the contract.

Dining and Entertainment

  • Entertaining is required to be successful in business in Taiwan and should never be regarded as a waste of time. Choosing the right restaurant and entertaining well can greatly enhance your chances of success.
  • Dining in Taiwan can be elaborate and exhausting with as many as twenty courses at a banquet. Business entertainment can last late into the night. Reciprocate with a dinner of equivalent value.
  • Be sure to arrive on time or early for a banquet.
  • Do not discuss business at dinner unless your hosts bring it up.
  • Toasting is common. Toasts are often made before and during meals.
  • Toasting is done with wine or liquor. The host starts by raising his/her glass with two hands, one hand supporting the bottom of the glass.
  • The glass should be drained after the toast. Turn your glass upside down to show you have drunk the entire contents.
  • If your Taiwan hosts drink a toast to you and pass you an empty glass, it will be filled by one of the hosts. You are expected to toast your hosts and drink the contents of the glass.
  • Pace your drinking. The drinking and toasting can go on for hours.
  • The guest of honor samples any dish brought to the table first. Be sure to taste the food immediately as everyone else will wait for you before they eat.
  • The hosts will place food on the guests' plates. Each person helps him/herself to additional food by placing a small amount of food from a variety of dishes in his/her individual rice bowl.
  • Leave some rice in the bowl when you are finished. Always leave a little food on your plate when finished.
  • Place your chopsticks together on the table or on the chopstick rest when you are finished.
  • Don't be surprised if the Taiwanese spit bones on the table or floor. This is considered more sanitary than removing them with their fingers.
  • Never place bones or seeds in your rice bowl. If a plate is not provided for this purpose, place them on the table.
  • A belch may be considered a compliment at the end of a meal.
  • Tea is served at the end of the meal. This signals the end of the party. Leave even if your host, out of politeness, invites you to stay longer.
  • The host (person who invites) always pays the bill. It is polite for the guest to offer to pay, but don't insist.

Country profile continued in next column


April
Promotion


In most places Spring Break means that mid-March the airports are full of people GOING, but in Austin they are all COMING for South By Southwest (SXSW).

This world famous music, film, and multimedia conference developed from and contributes to Austin's claim as the "Live Music Capitol of the World." To learn more about this annual event visit SXSW.

To get in the spirit wherever you are click here to register to win a little "tower of music" courtesy of Tower Records. The  e-Gift card for $100 can be redeemed at Tower Records.com.

This month's winner will be selected and notified on Monday, April 21. Good luck! Results will also be posted to the web site. A random number generator will be used to select the winner from an ordered list of entries.


Country Profile - Taiwan

continued from middle column

Dress

  • Men should wear suits and ties. Men often remove jackets during meetings.
  • Women should wear conservative suits in blue or gray, dresses, pantsuits, blouses and skirts.

Gifts

  • Gift giving is common in business. Suggested gifts: scotch, ginseng, desk attire.
  • Present and receive a gift with both hands. Gifts are not opened in front of the giver.
  • Recipients may refuse a gift to be polite. Politely persist until the gift is accepted.
  • Custom requires people to reciprocate with a gift of equal value.
  • Gifts should be wrapped with great care. The container of the gift and its wrapping are as important as the gift itself.

Helpful Hints

  • Speaking even a few words of Chinese is greatly appreciated.
  • Revere the elderly. Hold doors, rise when the elderly enter a room, give the elderly your seat, etc.
  • Refer to the People's Republic of China (PRC) as "Mainland China."

Especially for Women

  • American women generally can do business easily in Taiwan, though it may take time for some businessmen in Taiwan to accept women in business roles.
  • Most Taiwan businessmen will invite a businesswoman to dinner, but normally not to after dinner entertainment.

    -- Excerpted from the "Put Your Best Foot Forward" series by Mary Murray Bosrock. These publications are available for the U.S., Asia, Mexico/Canada, Russia, Europe and South America.

Sounds of the World's Animals

When we stumbled upon the site Sounds of the World's Animals sponsored by the Faculty of Languages and Linguistics at Georgetown University we were compelled to share this novel approach to language study with our readers. And it begs the question - Is there anyone else out there who, when traveling abroad, has been struck for the briefest of instants with wonder at an observed pet that quite remarkably understood the language of its non-English speaking owner?

Reach RMTC at

910 West Avenue
Austin, Texas 78701
800 531 9977
512 472 6753
512 472 4591 fax
sales@mcelroytranslation.com