Greetings!

Last week I attended both IP Business Congress 2011 and the WBENC 2011 National Conference and Business Fair. IPBC was filled with great conversations and topics regarding the future of IP. To learn more about the hot topics discussed this year, see our whitepaper below. I was incredibly fortunate to be one of the 500 delegates on Tuesday to ring The NYSE Closing Bell remotely from San Francisco (that’s me just right of the sign). WBENC was a great opportunity to catch up with friends, both sponsors and WBEs, and make new ones. I feel quite fortunate for the opportunity WBENC provides to build relationships with our clients.

This month in eBuzz we are reminded of why we spent 2010 investing in a streamlined technology system by the article “Top 5 reasons our clients love McElroy’s customer portal!” Having our clients log into their portal for the first time to see everything they’ve worked on this year has been quite exciting. Hearing from them that our portal is “very intuitive” and “more comprehensive” than what they’re accustomed to is a validation that we made the right choice with BusinessManager. If you’re a McElroy client and have yet to use the portal but would like to, let us know!

S Nailuchshimi Pozhelaniyami,

Olga Pechnenko-Kopp
CEO, McElroy Translation

Featured Articles

The 4 Hottest Topics Discussed at IPBC 2011
Olga Pechnenko, CEO, McElroy Translation
Last week over 500 delegates attended the fourth IP Business Congress (IPBC) held at the Palace Hotel in San Francisco. IPBC had two full days of sessions where IP thought leaders offered their views on a broad spectrum of vital topics, including how to align intellectual property with business strategy, how intellectual property can be managed during the economic downturn and the rise of the role of the CIPO, among many others.

Top 5 reasons our clients love McElroy’s customer portal!
Susan Andrus, marketing manager
McElroy’s BusinessManager provides access for requesting quotes, placing orders, uploading source files, downloading completed projects, viewing status reports, and invoicing. The BusinessManager our clients log into is the same BusinessManager used in-house to develop quotes, manage orders, assign to translators and vendors, and track projects. There’s a lot to love about BusinessManager, and here are the top 5 reasons our clients can’t stop talking about it!

Translation Memory
Translation memory allows translators to see glossaries of how text segments have been previously translated. In this way, consistency is established throughout present and future projects. McElroy Translation welcomes all previously created translation memory for use on future projects. We will continually update and maintain translation memory. Our clients own all translation memory created from their projects and may request it at any time. In addition to consistency, clients will also experience a cost savings when 100% and fuzzy, or partial, matches occur.

Germany: History, Government, and Culture
When it comes to business dealings, Germans don’t require a personal relationship. What they will be interested in are the number of years that your company has been in operation and your academic credentials. Also, they show great respect for people in authority, so it is important that they know your level vis-à-vis their own. Learn more here about Germany’s history, government, and culture!

McElroy Translation Elected One of Texas Best in 2010
Press Release: The Texas legal community and Texas Lawyer readers have spoken and voted McElroy Translation as one of the “Texas Best” for Best Translation Service Provider.