Greetings!

Spring has sprung, and with it comes another excellent edition of E-Buzz! One of the articles included this month is a link to The Language Flagship's report, What Business Wants: Language Needs in the 21st Century. This is an incredible discussion of the challenges American businesses are facing when competing in the global market. In the webinar McElroy cohosted last month, Rose Neas, VP of sales and marketing, describes the level of trust you stand to gain when you properly localize materials for the area in which they will be used: 56.2% of consumers worldwide believe having information in their own language is more important than price, with an astounding 95% of Chinese online consumers indicating a greater comfort level with websites in their native language. That being said, only 1% of U.S.-based online retailers offer sites tailored to the Chinese market. This is simply amazing when you consider that Chinese is the number one language in the world, with English coming in third behind Spanish. Keep that in mind next time you hear someone say "but everyone in our line of work speaks English!"

S Nailuchshimi Pozhelaniyami,
Olga Pechnenko-Kopp
CEO, McElroy Translation
tcWorld interview with Olga Pechnenko-Kopp: The Future of the Language Services Industry

Featured Articles

Capabilities Case Study: Tackling Schematics
THE CHALLENGE: A biopharmaceutical company is seeking translation from Japanese to English for 14 large schematics in seven files within 10 business days. The project includes desktop publishing with language expansion issues.

What Business Wants: Language Needs in the 21st Century
"The Language Flagship, an initiative of the National Security Education Program (NSEP) at the U.S. Department of Defense, has undertaken one of the most systematic efforts, to date, to assess and understand the needs for global skills in business. Over the past three years, this effort engaged more than 100 business leaders to identify the role and value of languages and cultural skills to businesses' bottom line. Of equal importance, it identified a potential role for business as an integral part of a dynamic that will bring significant change to language education in the United States."

Podcast: Trial Translation
Kenyatta Ribeiro, McElroy Translation's business development manager for the life sciences division, was recently interviewed by Future Pharmaceuticals on the topic of trial translation. Documentation within the life sciences industry can be extremely sensitive and requires an intense level of expertise. With industry globalization, mistranslating a document can produce serious consequences.

Webinar: Taking Your Business Around the Globe
This joint webinar with Lûcrum Technologies, Bridge360, and McElroy Translation discusses the process of taking your product or service global, from planning your worldwide market strategy to addressing technical considerations to communicating locally.

Translation Industry Blog: Language Industry Philanthropy in 2009
Global Watchtower's blog on Language Industry Philanthropy in 2009 reminds us just how much translation companies are accomplishing by giving back. Find out what McElroy Translation is accomplishing in 2010.

Olga's Book Review: The Power of Many
eBay is a perfect case study on how to localize your company and make it grow just as fast. Learn more about eBay's success in The Power of Many, by eBay's former CEO, Meg Whitman.