Delia Davila, Senior Production Coordinator
When you design a document for print, you consider many details that work together to form the overall look of the end product. One thing you probably don't look at is the hidden text: all the spaces, line breaks, and paragraph marks that live behind the scenes.
The first thing we do when we get your brochure for translation is to flip the switch that shows that hidden text. The finished product of your brochure is our starting place, so we spend time before translation making sure the translated text will behave the way your English text behaves. We call this “optimizing” the file. It doesn’t look different on the surface, but tweaks made to the file ensure that the translation process is more effective and efficient. Read more on File Optimization.